Created With Intention.

Worn With Purpose.
11:11 started with something small—just a number Clare kept noticing again and again. On the clock. On signs. On receipts. Always 11:11. It came at a time when she was going through a lot - grieving, searching, trying to make sense of things. That number felt like more than coincidence. It felt like a message: you’re on the right path, even if you can’t see it yet.
From that moment, something shifted. Clare began to feel a sense of connection again - to herself, to something bigger. She wanted to share that feeling with others. And so, 11:11 Athletic was born.
This brand isn’t just about clothing. It’s about how you feel when you put it on. Every hoodie, every tee is designed with meaning in mind - from the angel numbers and symbols to the little affirmations that remind you to breathe, to believe, to keep going.
We believe fashion is more than style - it’s a reflection of your spirit, your light, and the path you’re walking.
Clare’s daughter, Siena, a professional cheerleader with dreams of shaping the fashion world, carries this same vision forward. Her passion and perspective bring new energy to 11:11, keeping it rooted in empowerment, connection, and self-expression.
Today, 11:11 is not just a brand - it’s a reminder that you are aligned, supported, and far more powerful than you know.
Even in your hardest moments, your light shines. And we’re so grateful you’ve found your way here.

11:11 - Believe. Manifest. Shine.

11:11 Is More Than A Sign
Whether it’s printed on a hoodie, flashing on the microwave, or the time when you happen to check your phone, the number 11:11 carries a powerful and uplifting reminder - reassuring you that you’re on the right path and encouraging you to trust your direction.
For Clare and Siena, this meaningful number is more than just a sign; it’s the foundation of their business ventures and the driving force behind their shared mission to inspire confidence, self-belief, and positivity in everyone they reach.

Empowerment Through Style and Purpose:

The Significance of 11:11

Often referred to as a "wake-up call" from the universe, the number 11:11 is seen as a powerful symbol of alignment and spiritual awakening. It is commonly associated with new beginnings, heightened intuition, and the manifestation of dreams and goals. Many people consider seeing 11:11 as a reminder to focus on their thoughts and intentions, as this is believed to be a moment when the universe is attentively listening.

Angel Numbers and Guidance

Angel numbers, like 11:11, are sequences of numbers believed to be messages from spiritual realms or guardian angels. These recurrent patterns serve as signs of encouragement, reassurance, and support, reminding individuals that they are not alone in their experiences. Each angel number sequence has a unique message, with 11:11 often symbolising that one is on the right path and aligned with their higher purpose.

The Symbolism of the White Feather

A white feather is commonly considered a sign of angelic presence and divine guidance. Often appearing alongside the number 11:11, it reinforces the belief that loved ones, angels, or spiritual forces are offering protection and comfort. For many, finding a white feather serves as a gentle nudge to trust the process and stay inspired on their spiritual journeys.

Together as a Message of Synchronicity

The combination of 11:11 and the appearance of a white feather highlights the beauty of synchronicity. These symbols often encourage individuals to remain open to the magic of the unknown and to trust in the universe’s timing. They serve as reminders to stay connected to one’s purpose, believing in the power of guidance, hope, and positivity.

Before 11:11 Athletic, Clare was already creating moments that made people slow down, breathe, and feel good again. She started her career as a beauty therapist at places like Champneys and Clarins, later moving into skincare sales and product development.

That’s where her passion for creating spa-inspired experiences really began - especially after discovering the magic of self-heating massage tools. In 2008, she launched Lava Shells through her company Shared Beauty Secrets. It was a first-of-its-kind in the UK - smooth, naturally self-heating shells used in spa treatments that felt as good as they looked.

Over the years, Clare and her team trained more than 10,000 therapists and brought these treatments into over 2,000 spas and salons across the country. Then in 2020, she took it one step further and created Sensory Retreats - a way to bring the spa home. Think self-heating eye and face masks, candles, body oils, and guided meditations - all designed to relax, rebalance, and reset your senses whenever you need it.

That same love for ritual and wellbeing now runs through 11:11 Athletic. Clare’s background in creating products that nurture the mind and body inspired her to design clothing that does the same - soft, comfortable, and full of meaning.

Every piece is made to feel like a little reminder to slow down, connect, and carry your light into whatever you’re doing next.